FANTASY MAGAZINE

FANTASY MAGAZINE

For the past year I’ve subscribed to Sew magazine, but I won’t be renewing my subscription.

The cover of the latest edition features a girl in an unflattering dress with a shrug jacket of the kind that you know will neither be comfortable nor stay in place, and a child in an unattractive dress and cape.   It also has pictures of a reversible tea cosy;  a hand embroidered cake ribbon, and 25 Christmas articles.   Ugh.   I wouldn’t give any of those things house room, let alone waste time making them.

You can bet your computerised sewing machine that if a dress looks ill-fitting and badly cut on the model it’s going to look a complete mess on you.   What on earth would you want with a reversible tea cosy?   Or indeed a teacosy at all?   I hate old, stewed, tepid tea.   If you don’t drink it while it’s still hot enough, throw it out and make fresh.    Similarly with embroidered cake ribbon.     Are you going to use the same one year after year?   And 25 Christmas articles?  As if we didn’t have enough already.

But the final insulting straw  is a closing page article, part of a series by Anthea Turner, badly written and boringly executed.    Does this magazine for a moment suppose that its readership is going to accept Ms Turner as an example of good taste, good behaviour, intelligence, a model of a successful home-maker?   If so, it’s sadly mistaken in this (about to be ex) reader.    I wouldn’t dream of wasting any time whatsoever on anything even associated with Ms Turner.

It’s easy to criticise, but what would I like to see in the magazine?

I think I’d like it to concentrate on sewing for wardrobe.   I’d like for example a series of articles, with well fitting pattern, on dresses, from winter woollens this month, party dress next month, wedding guest outfit in June ,summer dress in August.     I’d like it to do a series on lingerie  and night attire, as the catalogues call the category, – pretty, lacy camisoles and slips in silk, mohair dressing-gowns for winter, men’s easy to make pyjamas.   I’d like it to offer say 12 patterns from the commercial books per month, with discount.    I’d like it to have an item for sale every month at a good price, perhaps a scissors set, a book, a dummy…   I’d like it to take one fabric per month (offered at discount)  and show 6 different looks from it – say, for example a white spotted voile.   You could have a full skirted sleeveless dress;  a dressing-gown and pyjamas;  a child’s dress mixed with lawn;  a ladies blouse;  a cotton dress with sleeves and yoke of the lawn.   Or say an ocelot faux fur fabric would lend itself to a child’s coat; a hat and scarf;  little girl’s coat with collar and muff;  a woman’s gilet;  a woman’s velvet serape lined with the ocelot plus hat; a cushion.

You could do a series of technical instruction: how to fit a zip;  do a buttonhole, and then garments that featured that work.

You could ask readers to send in photographs of their work and there could be a prize awarded for the best each month.

Although it would be a sewing magazine, you could have one easy article per month on knitting or crochet – so, a baby’s layette;  a mohair shrug for a woman;  a crocheted fine wool baby’s shawl, a pet’s crochet blanket.  You would always try to offer the materials and pattern.

You could do a monthly quilting picture – let’s say of a seasonal flower, which could be assembled into a large quilt or used individually.   Similarly you could do one a month embroidery project – flowers in a square perhaps;  initials;  the leaf of a tree, so people had the option of doing a one off, or of collecting them into quilt, wall hanging or bedspread.    Ideally these motifs would also be usable in clothing patterns, say the flower element on a quilted waistcoat.

In these times of recession, you could show how to make some hit of the moment fashion item much more economically;  and you could  show how to remodel a second hand or older garment into something new.

Someone could review a different sewing machine each month, sewing the same things – a sample with buttonhole;  a piece of machine embroidery;  a cuff decorated with automatic stitches;  a piece of quilting, so over the months you could see the comparisons.

But nothing ‘twee’.   No crinoline ladies.   No handkerchiefs embroidered with Mother.   No napkin rings with people’s initials.     No tea cosies, egg cosies (? You just eat the egg), no mysterious things divided into fiddly sections for putting bread into, no toilet rolls covers in the shape of a lady,  no sausage dogs, no bell pulls, no cushions with witty messages.     We wouldn’t ask Anthea Turner for any contributions.

I’d buy it.

(If any gentle readers care for any of the above articles I’ve disparaged, then you should just dismiss this blog as a rant of personal prejudice.    Having good taste (and who’s to say what is and what is not; it’s all personal preference) – having good taste doesn’t matter.    Having good character does.)

Advertisements

About adhocannie
I am a good natured woman with a long memory and a swift tongue. I like loooking at things and thinking about them. Also food, clothes, travel, reading, sewing. I try to see the ridiculous in things, but sobriety of reflection keeps edgting in. I have husband, children, grandchildren, friends... I feel rich in things that matter. I am a happy exile. I like writing. I do not like talking about me (though I do.). You willl be much more interesting.

5 Responses to FANTASY MAGAZINE

  1. Anne Hall says:

    Dear Anne,

    Sounds way more interesting than tools. Loads of great ideas.

    Afraid I do not have the expertise to take this on and my sewing skills are very rusty!

    Love Anne

    ________________________________

  2. adhocannie says:

    Think what fun it could be…. I could have ideas and other people could execute them!! AA

  3. nan says:

    Dear Anne,

    I had a similar rant on the 17th when I read the following :-

    The Herald Magazine 17.11.12.

    “This week we’re realising we’ve always wanted our very own woollen Andy Murray. And now thanks to Jackie Holt and Ruth Baillie we can have one. We need to learn to knit first but we’re game.
    ‘Knit your own Scotland(Black & White, £9.99) also provides patterns for a knitted Nessie, Tunnock’s teacakes and Bonnie Prince Charlie. Now where do you buy knitting needles?”

    It’s all soooo NAFF!

    Love,

    Nan

    • adhocannie says:

      Who are all these people making these awful things? But beautiful things are still being made – I continue to covet your William the Conqueror embroidery – even though the original is a piece of spin that even Alastair Campbell could have been proud of, at least it was beautiful!

  4. Sheena says:

    Saints preserve us from toilet roll dolls. These things are made by those ladies you see wearing sweatshirts with embroidered appliques on the front, pictures of kittens with Santa hats or dogs with reindeer antlers.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: